Here is a selection of my favorite projects over the years. Some are from 9-to-5 gigs, others were outside adventures
Beam's Digital Ecosystem
In my first two years at Beam we 1) revamped our digital footprint by consolidating our varied property websites under a single content management system 2)rolled out a simple-to-use resident portal for rent payment and connecting with Resident Services, and 3) streamlined our marketing spend and creative to welcome new residents and take care of the nearly 30,000 New Yorkers who call a Beam Living community home. The cornerstone of all of our marketing effort has been to strengthen our communities and turning residents into loyal brand activists.
Pub Trivia Night
I co-hosted, created the content, a unique trivia night, Let’s Get Quizzical, at several different Queens pubs. My co-host and I created a full suite of marketing assets, includeing postcards, flyers, and social media marketing.
Talener needed a bold new look to reflect the company's youthful, yet professional approach to technology staffing.
I helped manage the creative process - from agency selection to brand direction and website creation.In the process we unveiled a suite of new marketing assets: from traditional business cards to a brand-new blog and networking series, "Talener After Hours"
50th Anniversary Corporate Campaign
2014 marked an important milestone in the company's history: 50 years in business. To celebrate, I spearheaded a year-long campaign that harkened back to 1964.
Print mail, social and email marketing, and giveaway swag, wrapping up with a large-scale party at one of New York's most unique nightclubs.