Building the brands, marketing systems, and stories behind some of New York's most prolific real estate portfolios.
I wire brand, performance, content, and technology into one cohesive system instead of disparate tools that don't talk to each other. And because I came up through anthropology, I start with the people and relationships the funnel tends to forget.
11 yrs+
REAL ESTATE MARKETING
20k+
UNITS UNDER MARKETING
10+
CRM/CX/MARTECH SYSTEMS SCALED
125k
FIRST-PARTY AUDIENCE BUILT
MEET BRIAN
A decade-plus in real estate marketing — from a brokerage start to owner-operator.
I’m currently Marketing Director at Goldfarb Properties, an owner/operator with 7,200+ multifamily units and over 1M sq ft of commercial space. Before that, I ran digital strategy at Citi Habitats and performance marketing at Blackstone's Beam Living.
Brokerage and operating are two different games. One taught me how to move a building; the other taught me what happens to it for the next decade. Across those roles, the work has centered less on titles and more on the same challenge: connecting brand, performance, CRM, and communications into systems that actually work once they meet real teams and real assets.
WHAT I DO
The full marketing stack — under one roof.
I’ve worked across both brokerage and operator environments, which shapes how I approach every discipline below. I focus on building marketing as a connected system where brand, performance, CRM, content, and communications work together, and where teams can actually understand and operate what’s built.
01 / 06
Marketing Strategy & Leadership
Planning across teams, budgets, and portfolios and then making sure the strategy survives contact with operations. I build in-house teams that turn a roadmap in process that actually ships.
04 / 06
CRM, Web & MarTech
CRM, websites, and resident platforms designed as the connective tissue of the whole operation. I've launched first-time CRMs and rolled out resident platforms, and learned the hard way that the launch is the easy part. Adoption is the job.
02 / 06
Brand & Creative Direction
Brand systems built to scale - from corporate branding to new development identity and repositioning existing assets. I focus on making sure brand is not just designed, but understood, adopted, and consistently applied by the teams responsible for bringing it to life.
05 / 06
Content, Email & Social
Earned, owned, and shared hannels that build a truly engaged audience. From buzzy social to urgent notifications that get the message across quickly.
03 / 06
Advertising & Performance
Paid search, social, ILS, OOH, and non-traditional media channels working as one performance system - focused on qualified leads that convert into NOI-driving revenue.
06 / 06
PR, Reputation & Comms
Portfolio reputation management across press, reviews, and public communications. I work with teams to ensure messaging is consistent, clear, and confidently delivered across every touchpoint.
SELECT PROJECTS
The work has lived on portfolios, platforms, and the systems behind them..
A small sample of communities, brands, and organizations I’ve helped market, lease, brand, or build product and systems around.
CONTENT PILLARS
What I think, write & speak about.
01
Marketing & Branding Insights
How modern multifamily portfolios get built, marketed, leased, and renewed. The playbooks, the stack, the numbers.
03
Professional Development, Culture & Networking
Ideas on leadership and the industry at large.
02
Personal Stories & Reflections
The honest read on today's marketing ecosystem, today's consumer environment and more.
