Building the brands, marketing systems, and stories behind some of the country’s most recognized real estate portfolios.
I lead brand, digital, CRM, content, and communications across diverse real estate portfolios, focused on building scalable, human-centered systems and leading teams through change and growth.
11 yrs+
REAL ESTATE MARKETING
20k+
UNITS UNDER MARKETING
10+
CRM/CX/MARTECH SYSTEMS SCALED
125k
FIRST-PARTY AUDIENCE BUILT
MEET BRIAN
A decade-plus in real estate marketing — from brokerage to owner-operator — and I’ve run every part of the stack from both seats.
I’m currently Marketing Director at Goldfarb Properties, an owner/operator with 7,200+ multifamily units and over 1M sq ft of commercial space. Before that, I worked across digital marketing, and earlier-stage CRE environments, moving between teams focused on brand, leasing, and portfolio growth.
Across those roles, the work has centered less on titles and more on the same challenge: connecting brand, performance, CRM, and communications into systems that actually work once they meet real teams and real assets. That’s where most of my focus sits today — building marketing systems that can be understood, adopted, and operated in the real world, and translating complexity into something teams can actually run.
WHAT I DO
The full marketing stack — under one roof.
I’ve worked across both brokerage and operator environments, which shapes how I approach every discipline below. I focus on building marketing as a connected system where brand, performance, CRM, content, and communications work together, and where teams can actually understand and operate what’s built.
01 / 06
Marketing Strategy & Leadership
Cross-functional planning across teams, budgets, and portfolios. I focus on connecting marketing strategy to operations and helping teams turn direction into execution that actually performs in the real world.
04 / 06
CRM, Web & MarTech
CRM, websites, and resident platforms designed as connected systems, built not just to launch, but to be understood, adopted, and used effectively by the teams who rely on them.
02 / 06
Brand & Creative Direction
Brand systems built to scale - from corporate branding to new development identity and repositioning existing assets. I focus on making sure brand is not just designed, but understood, adopted, and consistently applied by the teams responsible for bringing it to life.
05 / 06
Content, Email & Social
Owned-channel systems that build and activate first-party audiences. A big focus here is helping teams understand how lifecycle marketing actually works - not just how to send campaigns, but how to build ongoing relationships at scale.
03 / 06
Advertising & Performance
Paid search, social, ILS, OOH, and non-traditional media channels working as one performance system - focused on qualified leads that convert into NOI-driving revenue.
06 / 06
PR, Reputation & Comms
Portfolio reputation management across press, reviews, and public communications. I work with teams to ensure messaging is consistent, clear, and confidently delivered across every touchpoint.
SELECT PROJECTS
The work has lived on portfolios, platforms, and the systems behind them..
A small sample of communities, brands, and organizations I’ve helped market, lease, brand, or build product and systems around.
CONTENT PILLARS
What I think, write & speak about.
01
Marketing & Branding Insights
How modern multifamily portfolios get built, marketed, leased, and renewed. The playbooks, the stack, the numbers.
03
Professional Development, Culture & Networking
Hiring, leading, and growing marketers in real estate. Plus the work I do with Multifamily Mentor Matchmaking and NAA committees.
02
Personal Stories & Reflections
The honest read on what it's actually like to lead marketing inside an owner-operator. With the occasional 1994 origin story.
