Building the brands, marketing systems, and stories behind some of the country’s most recognized real estate portfolios.

I'm Brian Rosenblatt, a marketing leader running brand, digital, CRM, content, and comms across multifamily and commercial real estate portfolios, for owners, operators, and brokerages from Upper Fifth to the rest of the country.

11+ yrs

REAL ESTATE MARKETING

$2.5M+

ANNUAL BUDGET MANAGED

20k+

UNITS UNDER MARKETING

125k

FIRST-PARTY AUDIENCE BUILT

WHAT I DO

The full marketing stack — under one roof.

Brokerage taught me to sell the space. Operator taught me to own the engine that fills it. Eastern Consolidated to Citi Habitats / The Corcoran Group to Beam Living to Goldfarb. Both vantage points sit inside every discipline below.

01 / 06

Marketing Strategy & Leadership

Cross-functional teams, multi-million-dollar budgets, and a seat at the leadership table. The kind of planning that not just marketing costs, but imrpoves NOI.

04 / 06

CRM, Web & MarTech

First-of-kind CRMs, resident apps, and websites. The connected stack that gives owners visibility from first inquiry through renewal.

02 / 06

Brand & Creative Direction

From startups to iconic names, driving brand systems that hold across a whole portfolio, plus the repositioning that makes a landmark conversion or a ground-up building actually land.

05 / 06

Content, Email & Social

The content and email engine behind a 125k first-party audience. Owned channels that pull acquisition cost down cycle after cycle.

03 / 06

Digital Advertising & Performance

Paid search, social, and ILS spend managed against the one metric owners care about: leads that turn into signed leases, not just clicks.

06 / 06

PR, Reputation & Comms

Press, panels, and review management that protect a portfolio's name and keep buildings credible long before a prospect ever tours.

ABOUT

A decade-plus in real estate marketing — from brokerage to owner-operator — and I’ve run every part of the stack from both seats.

Currently Marketing Director at Goldfarb Properties, an owner/operator with 7,200+ multifamily units and 1M+ sq ft of commercial space. Previously digital marketing at Blackstone's Beam Living (StuyTown / Peter Cooper Village), brokerage marketing at Citi Habitats, and full-scale CRE marketing at Eastern Consolidated.

I've led brand and creative direction, paid acquisition, content and social, PR and reputation, and the CRM/web/MarTech stack that ties it together. First-of-kind CRMs. Resident apps. New revenue lines from proptech to short-term rentals. The throughline: bring clarity to complexity, structure to storytelling.

SELECT PROJECTS

The work has lived on real properties.

A small sample of my favorite communities I’ve helped market, lease, brand, or build product around - across Goldfarb, Beam Living, and Citi Habitats.