A Quick
History
On marketing, design & how I learned to love the internet.
1994. Age 5, watching my dad log into CompuServe for digital Atlantic City while I chased the "web surfers" on our basement's bulky green computer. (Mom kept it down there "in case it blew up.") That early curiosity about connecting people through tech stuck with me.
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Instead of lemonade stands, I sold my "Word Processor"-generated poetry and artwork from our driveway: my first creative entrepreneurship. By middle school, I was in my mom's real estate office helping her and other realtors with listing slideshows and sale sheets. Little did I know I'd spend a future building marketing engines for NYC's biggest brokerages and portfolios.
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High school brought Photoshop meme contests (pre-social media) and newspaper editing. College meant radio shows, freelance ads, and Mad Men addiction—the drama of the pitch! That sealed it: marketing would be my career.
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A childhood foundation in design evolved into digital strategy at Citi Habitats, performance marketing at Blackstone's Beam Living, and now leading Goldfarb Properties' marketing transformation across thousands of multifamily units and commercial space. I've launched first CRMs, slashed acquisition costs, rolled out resident apps, built in-house content teams, and driven new revenue from proptech to short-term rentals.
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What hasn't changed: I still geek out on systems that make complex simple, find inspiration in odd places, and push teams to take smart risks. Today you'll find me speaking at AIM Conference, serving on NAA committees, or connecting marketers through Multifamily Mentor Matchmaking.
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1994 feels like yesterday. Still having fun and building marketing that works.