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The Village Behind Every Lease: The Case for a 3D CRM
Why multifamily technology needs a relationship-based makeover and why the operators who get there first will win. Meet Val. She toured three apartments for her long-distance boyfriend Bob. She FaceTimed him during every walkthrough, noted the guest parking situation at each property after a nightmare experience with visiting family, and built a color-coded spreadsheet so Bob could compare options from Altoona, PA while she scoped things out back home in New York City. By any
1 day ago7 min read


A Marketing Mindset for Better Meetings
Ah, the humble corporate meeting. For many companies, it’s the backbone of progress. A place where projects move forward, status updates are shared, and ideas are tossed around like a game of corporate ping-pong. Sometimes they get off track, and you find yourself talking about why The White Lotus theme song suddenly decided to switch up its melody after two seasons of consistent, yet thematically-unique, tunes. I mean it must be an extremely intentional choice, especially af
Feb 27, 20254 min read


What's inspiring me? AIM 2023 recap!
The post-AIM (Apartment Innovation and Marketing Conference) glow is real! (Or is that just the sunburn?) I'll jump right into the key highlights and memorable moments for me: A great question from new friends, Stephanie Smith Oehler and Lissi Daniels , NAAEI Faculty: "What's inspiring you lately?" I couldn't think of a better way to kick off a conversation with a stranger. Automation ≠ Annhiliation: Automating tasks, centralizing workloads, and implementing new technologies
May 15, 20232 min read


3 Digital Marketing Takeaways from the World of Improv Comedy
Originally published 6/10/2019 on BeamLiving.com I (lovingly) call it “Adults Playing Pretend.” You probably know it as improv comedy. The art of improvisation spans many forms and styles, but at its core is a team of players collaborating to create scenes without any preparation or script. After three great years attending improv classes at the Peoples Improv Theater and Magnet Theater, watching hundreds of unique performances by some of the city’s best players, and perform
Jun 10, 20194 min read
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