Why multifamily technology needs a relationship-based makeover and why the operators who get there first will win. Meet Val. She toured three apartments for her long-distance boyfriend Bob. She FaceTimed him during every walkthrough, noted the guest parking situation at each property after a nightmare experience with visiting family, and built a color-coded spreadsheet so Bob could compare options from Altoona, PA while she scoped things out back home in New York City. Val on
Ah, the humble corporate meeting. For many companies, it’s the backbone of progress. A place where projects move forward, status updates are shared, and ideas are tossed around like a game of corporate ping-pong. Sometimes they get off track, and you find yourself talking about why The White Lotus theme song suddenly decided to switch up its melody after two seasons of consistent, yet thematically-unique, tunes. I mean it must be an extremely intentional choice, especially af